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GAP’s logo debacle

October 8, 2010 by Karla

On October 4th, the GAP quietly rolled out a new logo. There was no fanfare. No press release. No change of signage at their stores. Just a change on their website. The response was anything but quiet and it started almost immediately. GAP is now saying that it was surprised by the reaction, … [Read more...]

Filed Under: business, design, logo work, marketing Tagged With: design, Gap, logo, spec work

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