Archer Creative

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Your business needs a logo. Now what?

February 7, 2011 by Karla

If you are a new business, one of the things that will (or should) eventually take priority on your to-do list  is the need for a logo. All of us are familiar with logos that we are able to instantly recognize. Most preschoolers are able to identify many items with the correct manufacturers … [Read more...]

Filed Under: branding, business, design, logo work, marketing Tagged With: branding, business, design, designs, logo, logotype, questionnaire, questions

GAP’s logo debacle

October 8, 2010 by Karla

On October 4th, the GAP quietly rolled out a new logo. There was no fanfare. No press release. No change of signage at their stores. Just a change on their website. The response was anything but quiet and it started almost immediately. GAP is now saying that it was surprised by the reaction, … [Read more...]

Filed Under: business, design, logo work, marketing Tagged With: design, Gap, logo, spec work

becoming the client

July 22, 2010 by Karla

I am so excited about the launch of our site. Even though it isn't quite complete, I couldn't resist getting it out there and sharing it. One of the things that I really enjoyed about the site, was being on the "client" side of things. It was sort of like a principal going back into the classroom … [Read more...]

Filed Under: Archer Creative, clients, design Tagged With: clients, design, graphic design, video, web design

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