As a creative, I tend to look at things from a visual perspective. I admit - I am that person who purchases a bottle of wine based on the label and a book by the look of its cover. Creatives aren't the only ones prone to doing this, though. We all like to look at things that appeal to us and that … [Read more...]
Your business needs a logo. Now what?
If you are a new business, one of the things that will (or should) eventually take priority on your to-do list is the need for a logo. All of us are familiar with logos that we are able to instantly recognize. Most preschoolers are able to identify many items with the correct manufacturers … [Read more...]
GAP’s logo debacle
On October 4th, the GAP quietly rolled out a new logo. There was no fanfare. No press release. No change of signage at their stores. Just a change on their website. The response was anything but quiet and it started almost immediately. GAP is now saying that it was surprised by the reaction, … [Read more...]
becoming the client
I am so excited about the launch of our site. Even though it isn't quite complete, I couldn't resist getting it out there and sharing it. One of the things that I really enjoyed about the site, was being on the "client" side of things. It was sort of like a principal going back into the classroom … [Read more...]