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Why Authors Need an Author Website

July 15, 2016 by Karla

When you've spent countless months writing and editing your book and preparing it for publication, it can feel as though you have finally made it to the end of the tunnel as you head into publication. But while the book writing part is over (YAY! and CONGRATS!), there is a new stage that you'll … [Read more...]

Filed Under: for authors, marketing Tagged With: authors, marketing, marketing for authors

The Flaws with a “Do It Yourself” Approach to Web Design

April 27, 2016 by Karla

When I was remodeling my first home, I learned the hard way that not all DIYers are the same. Despite a supposedly thorough home inspection prior to the purchase of the home, ripping out the drop ceilings, and the three other layers of even older ceiling, quickly revealed that the main support … [Read more...]

Filed Under: business, Client Questions

Why You Need More Than Just a Pretty Website

September 15, 2015 by Karla

Why you need more than just a pretty website

As a creative, I tend to look at things from a visual perspective. I admit - I am that person who purchases a bottle of wine based on the label and a book by the look of its cover. Creatives aren't the only ones prone to doing this, though. We all like to look at things that appeal to us and that … [Read more...]

Filed Under: blogging, design, marketing, web design Tagged With: conversion, redesign, small business, strategy

Finding Images for Your Blog Posts

May 11, 2012 by Karla

Finding Images for your blog posts

*updated at bottom of post I recently had a discussion with a fellow web designer about images used on a client's site. Her client contacted her after receiving a $1400 invoice from the image's license holder, for unauthorized use of an image. He thought that because he had found the image on … [Read more...]

Filed Under: blogging, business, Client Questions, clients

Finding Topics for Blog Posts

April 12, 2012 by Karla

Recycling old blog posts is a great way to come up with new posts. But what if you want to explore something else. Or you've reworked all of your old posts? Don't fret - you've still got plenty of options. Here are some of my favorite idea-joggers for those times when I'm, once again, … [Read more...]

Filed Under: blogging, content writing

Recycling Old Blog Posts for New Content

April 4, 2012 by Karla

When I started blogging, I had a million-and-one blog posts swirling around in my head at any given time. It seemed the ideas would never dry up. Fast-forward 4 years, and I found myself struggling to compose one good one a week. It may have been caused by the (false) notion that everything under … [Read more...]

Filed Under: blogging, business, Client Questions Tagged With: blog post roundup, blogging, content, content writing, ideas, old posts, posts, recycling, repurposing

Improve Your Site’s Load Time

September 27, 2011 by Karla

How to improve your site's load time

One complaint I often hear from potential clients is that their sites are slow to load. No one wants their site to be "that site"; you know, the one that crashes your browser or takes so long for anything to show on your screen, that you just move on to something else. Bottom line: Viewers … [Read more...]

Filed Under: business, Client Questions, services Tagged With: clients, ranking, search

Social Media Experts: You’re Doing it Wrong

June 9, 2011 by Karla

Too often we hear someone in business say that if you can't do something correctly/properly/"right", it's worse than not doing it all. Of course, it's always said with good intentions (right?), but is that true? Is it really better to not do something, than to do it in a way that (some... … [Read more...]

Filed Under: facebook, LinkedIn, marketing, services, social media, social strategy, twitter Tagged With: business, Facebook, linkedin, marketing, small business, social media, social media strategy, twitter

When It Comes to Your Business: Keep Your Dreams on Track

March 7, 2011 by Karla

Sure, you are a "small business". But does that mean your ideas are small? That they can't sprout and grow. When you were first planning your business, you had big plans. Big dreams for it. Now you are faced with the day-to-day list of things to do; things that had to be done, yesterday. … [Read more...]

Filed Under: business, clients

Your business needs a logo. Now what?

February 7, 2011 by Karla

If you are a new business, one of the things that will (or should) eventually take priority on your to-do list  is the need for a logo. All of us are familiar with logos that we are able to instantly recognize. Most preschoolers are able to identify many items with the correct manufacturers … [Read more...]

Filed Under: branding, business, design, logo work, marketing Tagged With: branding, business, design, designs, logo, logotype, questionnaire, questions

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