Who says you can’t be the next big business on the scene? Who says your image won’t be splattered around the entire world? (it will be, thanks to internet)
You wouldn’t wear your grubbies to a party, would you? Don’t get caught with your pants down on your big debut: Insist on making a good first impression. Look at your logo as that first impression. It will stick with people for a long time.
So whether it’s a full-blown logo design you need, or a simple masthead for your site, consider this: Will your logo/identity say: “I’m ready for this”? or “Oops”?