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Why Authors Need an Author Website

July 15, 2016 by Karla

When you've spent countless months writing and editing your book and preparing it for publication, it can feel as though you have finally made it to the end of the tunnel as you head into publication. But while the book writing part is over (YAY! and CONGRATS!), there is a new stage that you'll … [Read more...]

Filed Under: for authors, marketing Tagged With: authors, marketing, marketing for authors

Why You Need More Than Just a Pretty Website

September 15, 2015 by Karla

Why you need more than just a pretty website

As a creative, I tend to look at things from a visual perspective. I admit - I am that person who purchases a bottle of wine based on the label and a book by the look of its cover. Creatives aren't the only ones prone to doing this, though. We all like to look at things that appeal to us and that … [Read more...]

Filed Under: blogging, design, marketing, web design Tagged With: conversion, redesign, small business, strategy

Social Media Experts: You’re Doing it Wrong

June 9, 2011 by Karla

Too often we hear someone in business say that if you can't do something correctly/properly/"right", it's worse than not doing it all. Of course, it's always said with good intentions (right?), but is that true? Is it really better to not do something, than to do it in a way that (some... … [Read more...]

Filed Under: facebook, LinkedIn, marketing, services, social media, social strategy, twitter Tagged With: business, Facebook, linkedin, marketing, small business, social media, social media strategy, twitter

Your business needs a logo. Now what?

February 7, 2011 by Karla

If you are a new business, one of the things that will (or should) eventually take priority on your to-do list  is the need for a logo. All of us are familiar with logos that we are able to instantly recognize. Most preschoolers are able to identify many items with the correct manufacturers … [Read more...]

Filed Under: branding, business, design, logo work, marketing Tagged With: branding, business, design, designs, logo, logotype, questionnaire, questions

GAP’s logo debacle

October 8, 2010 by Karla

On October 4th, the GAP quietly rolled out a new logo. There was no fanfare. No press release. No change of signage at their stores. Just a change on their website. The response was anything but quiet and it started almost immediately. GAP is now saying that it was surprised by the reaction, … [Read more...]

Filed Under: business, design, logo work, marketing Tagged With: design, Gap, logo, spec work

social animals

September 10, 2010 by Karla

Randy and I are honored to be a part of an article in Birmingham's B-Metro magazine's September edition focusing on social media, and how we communicate. When I was first contacted about being a part of the article, Joe (the editor) had no idea that Randy and I had met thanks to social … [Read more...]

Filed Under: Archer Creative, Karla, press, Randy, social media Tagged With: Alabama, Birmingham, lifestyle, magazine, social media, twitter

client question: Why Isn’t My Site Coming Up in Search Engines?

September 9, 2010 by Karla

I recently received an email from a client asking why his business site wasn't showing in Google when he searched relevant keywords. His site was appropriately coded and optimized for search engines, but he was concerned because it wasn't showing on the first page of the search. Because I get … [Read more...]

Filed Under: Client Questions, SEO Tagged With: content, google, optimization, Page Ranking, ranking, relevant content, search, Search Engine, SEO

social strategy: Building It Isn’t Enough

August 2, 2010 by Karla

Did you know that we have a page on Facebook? While a lot of the information posted there will be cross-posted from here, we believe that you meet your customers where they are - whether Facebook, Twitter, email, LinkedIn etc. It's not enough to throw up your website and wait. "If you build it, … [Read more...]

Filed Under: clients, content writing, facebook, LinkedIn, marketing, social media, social strategy, twitter

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