social strategy: building it isn’t enough

August 2, 2010 By Karla Archer Leave a Comment

Did you know that we have a page on Facebook?

While a lot of the information posted there will be cross-posted from here, we believe that you meet your customers where they are - whether Facebook, tumblr, posterous, Twitter, email, Linked In etc. It’s not enough to throw up your website and wait. “If you build it, they will come” doesn’t apply here. Nor does “One size fits all“.

So, while you will see overlaps and similar information over on Facebook, there will also be content that is relevant to the readers who just follow us there. (Statistically, users of each social media are demographically varied)

Don’t wait for your customers to find you. Go to where they are. As our client, we’ll give you the same advice and help you develop a social strategy plan that works for your business.

Filed Under: clients, content writing, facebook, linked in, marketing, social media, social strategy, twitter

becoming the client

July 22, 2010 By Karla Archer Leave a Comment

I am so excited about the launch of our site. Even though it isn’t quite complete, I couldn’t resist getting it out there and sharing it.

One of the things that I really enjoyed about the site, was being on the “client” side of things. It was sort of like a principal going back into the classroom so that they can remember what it was like to be a teacher. That reminder of what it’s like to be teaching and all that goes into it helps them lead their school more effectively.

The same was true for me as I worked on the site. What issues do clients run into? What causes them to be indecisive about what they want from their site? What matters to them? How can you create a functional site without sacrificing style?

There is a whole process that the client goes through, and as a designer, I can best assist them if I understand that process.

Please feel free to let us know what you think of our site. Is there something glaring that it missing? Something you’d like to see? Tell us.

Filed Under: Archer Creative, clients, design Tagged With: , , , ,

joining forces

July 9, 2010 By Karla Archer Leave a Comment

as we prepare to launch our new site, i’m fumbling around with how to start our blog page. I’ve been blogging for nearly 6 years and suddenly feel at a loss of words.

i feel as though there should be some big history to write about. but honestly, our history together is a brief, although powerful one. i’m more comfortable letting our portfolio speak for itself and letting you get to know us along the way.

the collaboration between myself and randy has been one that was brewing long before we met… we needed each other, both personally and professionally. together: our skills are top-notch. combined: we are a force to be reckoned with.

we look forward to joining forces with you on your next project.

Filed Under: Archer Creative, Karla, Randy, about us, portfolio